Microsoft 365 Copilot drove up to 353% ROI for small and medium businesses—new study

 

As a small or medium-sized business (SMB) leader, you’ve likely heard a lot about generative AI and how it’s transforming businesses of all sizes. To better understand how AI is helping businesses grow and compete, Microsoft commissioned Forrester Consulting to study the potential return on investment (ROI) of Microsoft 365 Copilot for SMBs.

The results of the study are eye-opening. Forrester’s New Technology: Projected Total Economic Impact™ Of Microsoft 365 Copilot for SMB1 projects that over a three-year period, businesses can experience a return on investment (ROI) ranging from 132% to 353%.2

Moreover, the study reports that businesses are already experiencing the transformational impact of AI for their organizations in the following areas:

Faster time to market

Increased productivity

Improved employee satisfaction

Let’s take a closer look at how early adopters of Copilot have used the power of AI to transform their businesses, while keeping their data secure with enterprise data protection.

Investing in Copilot delivers substantial returns for SMBs

The Forrester study demonstrates the transformative results that AI can help bring to businesses—making Copilot not just a productivity tool but a strategic investment for long-term growth:

6% increase in net revenue

20% reduction in operating costs

25% acceleration in new-hire onboarding

“Upskilling on AI now is absolutely critical to being prepared for its capabilities in a few years. In five years, running a business without Copilot would be like trying to run a company today using typewriters instead of computers.”

—Forrester Study: Head Vice President of Technology Services, IT Services and Business Consulting

Microsoft 365 Copilot drives up to 353% ROI for small and medium businesses | Microsoft 365 Blog